Girls Day has always been one of Kpop’s groups with the most potential to be incredible. From their pre-debut flash mobs, we know that these girls can dance. From their vocal power in Nothing Lasts Forever, we know that they can sing. Unfortunately, they’ve never really been able to hit the mark. Releasing cutsey and cartoony bubblegum pop numbers seems to have worked for them, but its clear that to crack through their B-list reputation, they’re going to have to step it up.
Luckily, they’ve returned with their latest single, Don’t Forget Me. Its definitely an appropriate title, since we almost did after they took nearly a year long break and then returned with Oh My God! and we’d all like to forget that. This is their first single as a quartet, after the departure of Ji Hae. Luckily, Don’t Forget Me is a definite step in the right direction for the group. It sits somewhere between the confident maturity of Nothing Lasts Forever, and the innocent girlyness of Hug Me Once. The girls have definitely become women, and are showing it off with a more chic and mature style, and more sex appeal than we’ve ever seen from them before.
Vocally, the girls are on point. Minah and Sojin get to show off the full strength of their voices again, and Yura gets a small rap section that is neither jarring or out of place. The four girls even harmonize during the chorus, and their voices blend together really well!
Unfortunately, the song itself is a bit weak. Its a mid-tempo pop ballad that doesn’t really do much or go anywhere. In fact, it kind of sounds like it should be played during the credits of an Anime show that has more pointless drama than it does action (so like…any of them.) Its a pleasant listen, but it just doesn’t leave a lasting impression.
Luckily, now that Girls Day is on the right path, this opens up the door for their next single to really take them to the top. This group has the potential and the talent to be a top group. Now all they need is the right music. They had it once with Nothing Lasts Forever (which never should have been a flop), but they threw it away in favor of returning to cutsey aegeyo songs. Hopefully they won’t make the same mistake twice.
Final Score: 2/5